Birmingham based web development agency.

Over 20 years of delivering websites and eCommerce solutions for a wide range of clients

Our Solutions

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Maximise Your Online Sales Potential

We specialise in the foremost online shopping platforms, including Magento, Shopify, and WooCommerce. Our extensive expertise as e-Commerce website designers and developers enables us to craft highly effective online stores that drive substantial success for our clients.

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Update your website - when you want

We build business websites that inspire your visitors that you can maintain yourself, using a Content Management System (CMS). Whether it’s our very own bespoke MetaScale CMS or the very popular WordPress platform we’re here to help you expand by driving more sales and visitors to you business.

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Bespoke App Development

Are you struggling with outdated manual processes that hinder your efficiency? Do you have a brilliant idea that could boost your sales and enhance your customers’ experience? Whether it’s an e-ticketing system, an investment portal, online training, or an automated safety registration system, we have over two decades of experience in designing and developing innovative web-based applications that address real challenges faced by businesses.

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We facilitate smart working

We enjoy changing the way businesses use technology. With cloud services, businesses are able to work, collaborate and operate anytime, using any device, in any location. And what’s more, it’s safe and scalable to do so.

Our Journey

In the year 2000, as the dust settled from the collapse of the dotcom bubble, a new venture took flight: Essential Logic. Our purpose is simple: to deliver the logic that transforms online experiences into engaging journeys for our clients. This principle is woven into the fabric of our work. We recognise that creating impactful, device-friendly, visitor-attracting, and sales-generating websites demands a wealth of expertise and insight. This is where we truly shine.

Nestled in the dynamic Jewellery Quarter of Birmingham, a thriving centre for creative and digital talent outside London, our dedicated team of experienced web developers is on a mission to empower businesses to fully leverage the power of the internet. With over twenty years of experience, we have partnered with a wide array of companies—from manufacturers and online retailers to PR agencies and financial service—delivering exceptional online services that are not only swift and user-friendly but also meticulously tailored to meet the specific needs of their customers.

We take pride in crafting remarkable websites using Content Management Systems, harnessing our bespoke MetaScale system, which has been thoughtfully developed from the ground up, alongside the open-source publishing WordPress platform. Our expertise also extends to building highly successful online stores through the Shopify platform and designing innovative web applications that tackle real business challenges. Our client roster is a testament to our unwavering commitment to excellence and continues to grow.

We understand that successful websites and applications that captivate customers at the front end are only achievable when they are expertly crafted at the back end. This is where our expertise truly comes into play. We take great pride in our technical capabilities, knowing how they can significantly enhance the performance of any business. Whether you are a start-up looking to establish a strong online presence or an established enterprise aiming to refine your digital strategy, we tailor our services to align with your unique requirements. With Essential Logic, you are not merely engaging a service provider; you are partnering with a dedicated ally committed to your success in the ever-evolving digital landscape.